Camel docs

Frequently asked questions

Everything worth knowing before you join.

What do I need to start?

Your products and a sense of who's buying them. Camel asks about six questions and takes it from there.

Do I need a Shopify store?

Not to generate one. You need a connected store to publish, and Camel sends the products and images across with the theme.

What exactly gets published?

Native Online Store 2.0 sections — Liquid with schemas, JSON templates and theme settings — published into your own Dawn theme (work in progress). Not an export, not an embed. See What gets published.

Can I edit it afterwards?

Yes, in Shopify's own customizer, section by section. Nothing is baked into something you can't reach.

Do bundles and pop-ups need extra apps?

No. They ship as part of the store and inherit its design system, so they never look bolted on. See Bundles, upsells and cross-sells.

What happens if I cancel?

Published stores stay live and stay yours. You lose the ability to generate and publish new ones.

Does Camel keep republishing over my theme?

No. Camel publishes a store once. After that the theme is yours, and offers you configure later reach the storefront without a second publish.

Will the store look like every other Camel store?

No. Every section is drawn from its own set of templates, chosen for your product and persona, and dressed in one of eight design styles. Two stores built from the same product will differ.

Does Camel generate images of people?

No. Product and editorial imagery only.

Is my product data used to train AI models?

No. See the privacy policy.

How much does it cost?

Pricing is not yet confirmed. See Pricing.

When does it launch?

Soon. Join the waitlist and you will get an invite on launch day, with a store built from a product of your choice.